France
Telmar Appoints Mathieu Floirat Regional Manager for Continental Europe
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Contact: G.S. Schwartz & Co, Inc., 212.725.4500 |
Telmar Appoints Mathieu Floirat Regional Manager for Continental Europe
New York, NY (6 December 2010) – Telmar, a global supplier of advertising media information software and services, today announced that Mathieu Floirat has been appointed Regional Manager for Continental Europe. M. Floirat will retain his position in Paris as Executive Director, Telmar Peaktime SAS.
Effective immediately, M. Floirat will assume management responsibility for Telmar’s Continental European Division. M. Floirat’s successes in Telmar’s French operation, including his proven leadership and management skills over his 10 year tenure with the firm, make him the ideal choice for this position.
M. Floirat continues to report to Stanley P. Federman, Chairman and CEO of Telmar Group Inc. Federman said of his appointment, “Mathieu has been a major contributor to Telmar’s success. With his technical knowledge, driving force and dedication to the business, Mathieu was the natural choice to lead the team in Continental Europe.”
In addition to M. Floirat’s management responsibilities for Telmar Paris and Continental Europe, he will be technical champion for Telmar’s TV Planning and Revenue Management systems throughout the Company’s world-wide operation.
An expert in the Yield Revenue Management systems and a seasoned media professional, M. Floirat will continue to expand Telmar’s operation by introducing its full suite of products including Multibasing, Outdoor, Internet, ROI and media and research consultancy services throughout the Region.
About Telmar
Telmar is a world-wide leading supplier of advertising and media information software and services. Telmar’s 10,000 users across 85 countries include many of the world’s leading advertising agencies, digital and print publishers, broadcasters and advertisers. For advertisers and advertising agencies, Telmar provides software for survey analysis, data integration, media planning and optimization and more. For digital and print publishers, broadcasters and outdoor operators, Telmar offers the ability to collect, store and manage media research for media planning, media sales, revenue management and optimization. Telmar has offices around the world and is headquartered in New York City, New York. For more information on Telmar and its international services, please visit www.telmar.com.
Telmar First to Avail Media Planners of Traffic Audit Bureau (TAB)’s Eyes-On Data
Telmar Press Release: Monday July 19, 2010, 2:00 pm EDT
Telmar First to Avail Media Planners of Traffic Audit Bureau (TAB)’s Eyes-On Data
TAB Eyes-On Data Allows Planners to Compare and Combine Outdoor Media Market by Market with Other Media
NEW YORK– (BUSINESS WIRE) — Telmar, a global supplier of advertising media information software and services announced today the full integration of the Traffic Audit Bureau’s (TAB) Eyes-On Data into its suite of media planning services. Telmar’s integration of Eyes-On data allows advertisers, planners, and buyers the opportunity to fully realize the impact of outdoor advertising. Using the Eyes-On Data in Telmar systems, clients can use traditional media metrics such as % reach, average frequency, TRPS, and compare cost efficiencies using CPMs and CPPs. These industry-standard measurements for Out-of-Home facilitate bringing outdoor into the media mix.
“Telmar is the first to apply science to the TAB’s site level data and adapt it into a media-planning system that is fully compatible with all other media platforms,” said Stanley Federman, CEO, Telmar. “We’re delighted to provide media owners and buyers alike with a system to properly integrate this powerful media. Before the Eyes-On metrics, Outdoor as a category struggled with measurement; now it is a level playing field.”
“Media planners have always been challenged by a lack of standardized measurement when integrating OOH into multi-media campaigns,” said Andrew Marcus, VP Research for Clear Channel Outdoor. “Telmar recognized the need to put OOH in terms consistent with the advertising media industry. In order for operators to provide their clients with plans that fully integrate OOH, they needed fully compatible metrics.”
In partnership with MRI/GFK Eurisco, Telmar worked on the initial TAB Eyes-On ratings which improved the way previous metric systems measured audiences ‘likely to see’ an outdoor ad, with rich demographic and ethnographic data. Telmar brought data from a variety of sources including: recorded pedestrian traffic, circulation, and travel surveys together and applied a scientific method to the raw data.
About Telmar
Telmar is a world-wide leading supplier of advertising and media information software and services. Telmar’s 10,000 users across 85 countries include many of the world’s leading advertising agencies, publishers, broadcasters and advertisers. For advertisers and advertising agencies, Telmar provides software for survey analysis, data integration, media planning and optimization and more. For publishers and broadcasters, Telmar offers the ability to collect, store and manage media research for revenue management and optimization. Telmar has offices around the world including and is headquartered in New York City, New York. For more information on Telmar and its international services, please visit www.Telmar.com.
Contact:
G. S. Schwartz & Co, Inc. Jared M. Kreiner / Rachel Honig 212-725-4500 jkreiner@schwartz.com
Telmar’s First Client in Cameroon!!
Telmar has the pleasure of welcoming IMPACT MEDIA! While Telmar has had clients in Africa for 25 years including South Africa, Zimbabwe, Nigeria, and Kenya, IMPACT MEDIA is the Company’s first francophone African client. As such, they will be served by Telmar’s Paris office.
Mathieu Floirat, Executive Director of TelmarPeaktime France said, “Telmar will load IMPACT MEDIA’s proprietary studies in radio and television while providing them with media planning advertising software. IMPACT will be able to analyze and optimize their data, giving them a sizable competitive advantage in Cameroon.”
Gordon Patterson, Group Managing Director of SMG (Starcom MediaVest Group), honoured as Advertising Achiever of the Year at this year’s AdReview Awards
Marketingweb
29 April 2010
Congratulations to Gordon Patterson, Group Managing Director of SMG (Starcom MediaVest Group), who was honoured as Advertising Achiever of the Year at this year’s AdReview Awards.
Apart from driving the successful SMG media group, as Vice President of the Audit Bureau of Circulations (ABC), Patterson has made massive contributions to innovation and maintenance of print audit standards at in the ABC. Over the past decade, both in terms of quality and accessibility of data, Patterson’s influence has resulted in a significant and positive impact on print media planning in South Africa. Read more
PRODUCT UPDATE: ReSearch GURU brings you Ready Reports
Ready Reports, available on ReSearchGURU, allows users to create their own customized reports. Then, next time they
login, Guru generates prepared reports and graphs meeting their exact needs.
Since Agencies and sales houses obviously benefit from this new feature. We also see great benefits for our research company clients who upload new will now be able to upload and distribute new studies themselves! Read more
Alliance Between Telmar & Mereo Makes Revenue Management Global
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| Media Owners in All Categories Will Be Able To Easily Predict and Maximize Revenue |
NEW YORK and PARIS, FRANCE (March 30, 2010) — Telmar, a global supplier of advertising media information software and services today announced an alliance with mereo, S.A.S, a leading provider in the field of revenue optimization and business intelligence. The alliance brings mereo’s unique revenue management optimization software and expertise in the Print, Broadcast and Outdoor categories to Telmar’s existing revenue management offerings. While mereo continues to market its Outdoor and Print solutions in France, together the two companies will offer revenue management to media owners of Outdoor, Radio, Print, TV and Internet around the globe. Read more
Postar Signs with Telmar UK for New Out-of-Home Software
Postar appoints Telmar in move set to transform outdoor planning.
In a move that is set to transform the planning process for outdoor, Postar, the uk’s audience research body for out-of-home, has today awarded the contract for its planning systems to Telmar. The company was selected following a keenly fought competitive tender. Read more
Russia Today TV
Telmar has been in Western & Eastern Europe for over 30 years and is pleased to welcome its first Russian Client. Read more